It’s pretty easy to say without question that Rhianna McCormick-Burns was born to create. The 24-year-old is the Creative Director behind Mount-based high-end clothing company Sisters & Co. Her role stretches from designing their advertising and branding, to photography, social media and creating their in-house magazine Mode.
After studying graphic design, Rhianna soon discovered sitting in front of a computer, working with the same programs and following guides and grids wasn’t for her.
A move to Tauranga, and intermittent travel, eventually led her to Sisters where she has the freedom to dabble in all aspect of creative projects, from campaign photography and illustration to web design.
“I’ve been at Sisters for over a year now and every day is still exciting for me. Working for a smaller company gives you a lot of variety within your work place, because there is always so much to do, and your skills can be harnessed over many projects.”
“My favourite part of my job though is working on advertising campaigns, creating content for our EDMS and website, and of course shooting campaign images for MODE magazine.
“I guess the best thing about doing something that you love, and are passionate about is that is doesn’t feel like work.”
Her role recently took her to all the way to Paris – work perk?
“Fashion design is forever changing and it’s important that the brand is always on trend which allows you to do really fun, exciting design work.”
Designing your own destiny
But wait, there’s more. For the last six years Rhianna has also worked freelance as an illustrator and created her own little online print store where she sells her own artwork through www.rhiannamay.co.nz. Her work has gained a following through New Zealand.
“Drawing for me is the ultimate relaxation, It allows me to completely zone out of all the rush and stress of modern day life, and once I get started I often find it very hard to put the pencils down.
“This year my goal is to really expand my print business, and sell my artwork to galleries and stores throughout New Zealand.”
And Tauranga’s the perfect place to do it all, she says.
“I’ve lived here on and off for four years, it’s hands down my favourite place to be.
“All my favourite things are no more than 10 minutes drive away, there’s the beach, amazing cafes, bush walks, eateries, a little city hum, get quiet space whenever you want it.
“There’s also an amazing community of young creative people living down here too, which is inspiring to be around.”
If we were to ask you…
Three words your friends would describe you by?
Creative, Smiley, and Driven.
Best place to eat in Tauranga?
For dinner hands down Takara Japanese restaurant, and for breakfast I can’t go past Café 88.
Favourite place in the world?
New Zealand without a doubt! I also love Turkey, Vietnam, and France.
Number one professional goal for the next 12 months?
At Sisters my goal for the year is to grow the online boutique to become one of the leading luxury online shopping destinations for New Zealand.
Best piece of advice you’ve received?
What you think, you become. What you feel, you attract. What you imagine, you create.